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AI

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Connected Consumer: What shoppers want in 2025

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

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How AI improved JD Sports’ efficiency, conversions and AOV

Product data is key to efficient and effective digital experiences, from delivering relevant search results to personalisation and recommendations. Here, Drapers discovers how automated, AI-powered technology has driven engagement and conversion at sportswear giant JD Sports.

Jonny Longden, group digital director, Boohoo Group, at the Drapers Future of Fashion conference

Boohoo Group reflects on latest AI tools in Drapers Talks podcast

Keeping ahead of artificial intelligence-powered tools and emerging platforms can be tricky. Boohoo Group digital director Jonny Longden reveals how retailers can use them to their advantage in the latest Drapers Talks podcast episode.