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AllSaints

In 1994, husband and wife duo Stuart Trevor and Kait Bolongaro founded AllSaints, aiming to create a premium fashion brand for men and women, inspired by vintage and rock ‘n’ roll. They named the brand after All Saints Road in one of their favourite neighbourhoods, Notting Hill in west London. Its first bricks-and-mortar store opened in London in 1997, and it now has more than 200 across 16 territories. The brand is known for its leather jackets and ramskull logo that features across its T-shirts.  

News

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AllSaints implements AI across buying and merchandising

AllSaints has today (2 April) announced plans to implement artificial intelligence (AI) across its buying and merchandising operations in a bid to become a business which is "data-driven and powered by AI".

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AllSaints taps Zalando director for chief merchant

AllSaints has appointed Zalando commercial director Nichole Strydom as its new chief merchant, effective 5 May.

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AllSaints poaches CFO from Asos

AllSaints has appointed Sean Trend, currently managing director at Asos UK & US, as its CFO, effective February.

Exclusive
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AllSaints hails 'record' profits amid challenging backdrop

AllSaints has hailed another year of "record" profits for the full-year to 1 February 2025, despite a dip in sales, as it reduced promotional activity against a "challenging macro-economic backdrop".

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Aaron Esh joins AllSaints as chief creative officer

Designer Aaron Esh will oversee AllSaints’ women’s and men’s collections and steer overall creative direction.

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AllSaints to open three new stores in 2025

British premium brand AllSaints has announced the opening of three new stores before the end of the year, marking the latest development in its UK expansion.

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