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Asos

Etailer Asos originally launched in 2000 as “As Seen on Screen”, after it started out selling imitations of famous on-screen fashion items. The business now stocks over 850 fashion brands, as well as 13 own-brand labels including Asos Design and Asos Luxe. In 2021, Asos acquired Topshop and Topman from Arcadia Group as the brands plunged into administration amid the pandemic. Asos is in the midst of a turnaround plan which was launched in 2022, part of which is its new “Test and React” model, which entails purchasing less stock and reducing options for consumers.

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A selection of screenshots showing the step-by-step process of the Asos virtual-try-on (VTO) tool on its app

Asos CEO: 'We have been able to absorb impact of Middle East supply chain disruption'

Asos is yet to see any material impact on customer demand from the conflict in the Middle East, despite wider industry concerns around consumer confidence and supply chain disruption, CEO José Antonio Ramos Calamonte said on a post-results media call on Thursday morning (23 April).

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Asos halves losses despite revenue slip

Asos cut its operating loss by half (52%) to £100.9m in the six months to 1 March 2026, despite a dip in revenue.

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In pictures: Asos takes over Adidas store for new collection

Adidas' flagship store on London's Oxford Street has today (16 April) opened a pop-up to celebrate its third Asos collaboration.

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First look: Adidas and Asos launch third collaboration

Adidas Originals and Asos have collaborated for a third drop, following two previous, sold-out collections.

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Asos profits up as it reaffirms full-year guidance

Asos has reported a surge in profits and maintained its full-year guidance in a pre-close trading update for the first half of the financial year published today (25 March).

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Frasers Group increases exposure to Asos

Frasers Group has increased its total interest in Asos to 29.26%, after it added potential voting rights through financial instruments, including sold put options.

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