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Authentic Brands Group

As a sports and entertainment licensing company, Authentic Brands Group has a vast portfolio of brands in its roster including Ted Baker, Hunter and Reebok. With these brands combined, it has a retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. The company was founded in 2010 by Jamie Salter, and opened its 25,000 sq ft European headquarters at 5 Marble Arch, London, in April 2024, featuring product showrooms and office space. 

News

Converse ladies

Authentic Brands Group eyes Converse

Authentic Brands Group (Authentic) is reportedly interested in acquiring Nike-owned Converse, should it be put up for sale.

Dockers Authentic

Authentic Brands Group inks deal to expand Dockers in South America

Authentic Brands Group (Authentic) has signed a long-term partnership with International Apparel Corporation (IAC) to expand the Dockers brand across Central and South America and the Caribbean.

Guess-image-crop-2--492x328.webp

Authentic Brands Group finalises acquisition of Guess

Authentic Brands Group (Authentic) has completed the acquisition of US fashion brand Guess.

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hunter essentials

In pictures: Hunter launches underwear and nightwear

Bootmaker Hunter has launched Hunter Essentials, a range of men's and women's underwear, socks and nightwear.

juicy denim

How Juicy Couture regained its sparkle

Juicy Couture director Rajiv Batra tells Drapers about the brand's expansion plans including a major denim launch and new UK stores.

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Juicy Couture Westfield Store Opening

Juicy Couture eyes London expansion

Juicy Couture, the iconic tracksuit brand bought by Authentic Brands Group (Authentic) in 2018, is in talks for further London stores in 2026, Drapers can reveal.

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