BigCommerce

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

Retail buzzword or method to future-proof your digital store fronts? Drapers explores the concept of composable commerce, and how lifestyle retailer White Stuff has revamped its ecommerce operations with a composable back end.

This new report explores key market trends, need-to-know technologies and brand success stories to help fashion brands and retailers pave the way to elevated online experiences.

Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.