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Boden

Clothing and lifestyle retailer Boden was founded by Johnnie Boden in 1991 in London, initially as a mail-order company. Renowned for classic, vibrant styles targeting families, Boden expanded into physical stores in 2004 and international markets, notably the US and Europe, in 2002. It produces a range of women’s and children’s wear items, including dresses, cardigans, T-shirts and shorts.

News

Boden Atlanta store

Boden to open second US store

Boden is set to open a new 1,700 sq ft store in Nashville, Tennessee, later this summer, marking its second opening in the US.

Boden Atlanta store

In pictures: Boden's first US store

British fashion and lifestyle brand Boden has unveiled imagery of its first US-based store in Atlanta, Georgia, which opened on 21 November.

Boden-AW25-Stamford-Wool-Blend-Blazer-199-Belgravia-Wool-Trousers-159-492x328.webp

Boden returns to profitability

British fashion and lifestyle brand Boden has reported a profit of £26.1m for the year ended 28 December 2024, returning to the black after making a loss of £9.4m in 2023.

Model wearing colourful jacket over white tshirt and jeans on boat on water

Boden to open first US store in Georgia

British fashion and lifestyle brand Boden will open its first US store in Alpharetta, Georgia in mid-November 2025.

Boden - Alba Check Maxi Dress

Boden 'back on course' after losses widen

Clothing and lifestyle retailer Boden has reported a loss of £9.4m in 2023, compared with a loss of £3.9m in the prior year, but said a recovery is "well underway" with a rise in sales and profitability in the first half of 2024.

Mary Quant

Mary Quant, Ben Francis and Johnnie Boden recognised in New Year Honours List

Designer of the mini skirt Mary Quant, Boden founder Johnnie Boden, Gymshark founder and CEO Ben Francis, and Fashion Revolution Scotland national coordinator Nicola Taylor have all been recognised in the New Year Honours List, released on 31 December 2022.

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