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Boux Avenue

Lingerie retailer Boux Avenue has a chain of under 30 stores nationwide across the UK, including in London, Manchester and Birmingham. It was launched in 2011 by retail entrepreneur Theo Paphitis, who is known for his appearances on the BBC’s Dragons’ Den series. It is also stocked by various wholesale partners online and in store including Very, Next, Littlewoods and Asos. Boux Avenue sells lingerie, nightwear and swimwear, and partnered with Turkish British designer Dilara Findikoglu for London Fashion Week AW25.

News

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Boux Avenue hails 'major step forward in profitability'

Theo Paphitis Group-owned lingerie business Boux Avenue has reported a £6.4m rise in EBITDA and 6.9% increase in sales year on year for the full year to 29 March 2025.

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Boux Avenue continues UK expansion with new Manchester flagship

Lingerie specialist Boux Avenue is gearing up for the opening of a new flagship store at Manchester's Trafford Centre this autumn as it continues its UK expansion strategy, Drapers can reveal.

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Boux Avenue to open new Liverpool One store

Lingerie brand Boux Avenue will open a new store at the Liverpool One shopping complex on 17 April.

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Boux Avenue partners with London Fashion Week designer

Lingerie business Boux Avenue has partnered with London Fashion Week designer Dilara Findikoglu for a limited-edition collection.

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Boux Avenue launches cancer charity partnerships

Lingerie business Boux Avenue has partnered with cancer charities CoppaFeel and Jo’s Cervical Cancer Trust to provide women with information about breast and cervical cancer.

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