Brands

As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand growth".

Jaded London founders and siblings Grant Goulden and Jade Camber take Drapers through their business journey to date, why the fashion brand is such a hit in the US despite ongoing challenges and its plans for opening further "Gen Z" shopping destinations.

The impetus of UK founder-led "bro brands" such as Castore, Represent, The Couture Club, Montirex and Arne shows no signs of slowing. Brand leaders reveal to Drapers how they are building community and standing out from the crowd.

Drapers sat down with Superdry CEO Julian Dunkerton to discuss the relaunch of Bench, designing the collection with his teenage daughter and tapping the Gen Z market.

In February, B Corp overhauled its certification framework with stricter minimum requirements. This B Corp Month, head of sustainability at Vivobarefoot, Charlotte Pumford, explains why the footwear brand welcomes these changes.

In under a week, Zara has announced collaborations with luxury designers John Galliano and Willy Chavarria. The collections will democratise the high fashion price tags, but is this enough to justify the environmental impact of Zara's fast fashion model? Katie Ross investigates.

Ross Worswick and Scott Shashua, founders of The Couture Club, share how they’ve grown their streetwear brand into a premium lifestyle label stocked by Flannels and Selfridges – and talk juggling kids with gym sessions while expanding categories and retail presence.

As April’s Employment Rights Bill increases parental rights, Drapers' exclusive research demonstrates the varying provisions of maternity and paternity policies from the top 10 fashion retail employers.

Adrien Cassegrain, CSR (corporate social responsibility) and transformation director at Longchamp, reveals the process behind the French brand’s recent B Corp certification – from responsible leather and repairs, to providing targeted support for female employees.

As US tariffs become a turn-off for UK fashion brands, a market closer to home is returning to dominance. Experts and retailers including Marks & Spencer, Seasalt, Dune and Footasylum tell Drapers how they are operating and expanding in the European Union.

As retailers and brands gear up for Valentine's Day, Drapers speaks to Boux Avenue chief design and product officer Zoe Price-Smith about the importance of the annual celebration for sales, its influence on this year's collection and how quality and fit are more important than ever.

In our latest "Founder's diary", Drapers hears from Jemma Bramley, whose online women's fashion brand, Noughts & Kisses, is preparing to launch at Asos.