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Christmas trading

The latest news and releases from retailers and brands who are kickstarting the festive season.

January sales

How are retailers tackling the 2026 Christmas stock hangover?
Mulberry ROXANNE handbag 2026

Mulberry reports ‘strong’ Christmas as new strategy takes effect
Christmas high street with shoppers carrying shopping bags

Last-minute Christmas sales signal customer caution for 2026
MS-Christmas-dress-492x328.webp

M&S reveals Christmas fashion bestsellers
Christmas shopping scene in London's Oxford Street

Post-Christmas weekend lifts UK retail footfall
high street

Boxing Day Sales footfall flat as shoppers feel the squeeze
Frontiers Edinburgh

And the winner of our independents Christmas windows competition 2025 is …
Boxing-Day-Sale-sign-492x328.jpg

Usdaw calls for stores to close on Boxing Day
Christmas shopping high street shoppers

High street footfall up ahead of Christmas
John-Lewis-Christmas-Advert-2025-10-492x328.webp

Drapers' pick of the best Christmas ads of 2025
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Independents: send us your Christmas window displays
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Why fashion retail independents are betting big on Christmas
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First look: Flannels launches 'Christmas in the City' campaign
Selfridges_A_Most_Magical_Christmas-1-6-492x328.webp

Selfridges and Disney join forces for Christmas
2025_11_06_STORE_CHRISTMAS-ATRIUMWINDOWS_-2_RETOUCHED-492x328.webp

Liberty launches Christmas campaign
SPORTS_DIRECT_XMAS_LB_SHOT03-163-492x328.webp

Sports Direct launches festive campaign featuring Linford Christie and Lauren James
Primark Christmas

In pictures: Primark launches 2025 Christmas campaign
John-Lewis-Christmas-Advert-2025-extra-2-492x328.webp

First look: John Lewis unveils Christmas 2025 advert
still from Schuh's Christmas 2025 ad featuring models showcasing trainers on table

First look: Schuh unveils Christmas 2025 campaign
New-West-End-Company-West-End-Christmas-492x328.webp

International spend to drive West End festive sales
M&S Christmas

M&S unwraps fashion, home and beauty Christmas campaign strategy
Olivia Attwood, Peter Crouch and Judi Love star in Debenhams’ 2025 Christmas advert “Debenhams Delivered”.

Debenhams unveils Christmas 2025 advert
Freemans-Sophie-Ellis-Bextor-Christmas-492x328.webp

First look: Freemans reunites with Sophie Ellis-Bextor for Christmas 2025 campaign

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