Consumer data

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.

The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

Gathering consumer data is necessary for any fashion business to understand its customer base, but what can be done if the information being shared is false? Drapers explores why shoppers may be withholding their data and how retailers and brands can bridge this knowledge gap.

Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Drapers latest consumer research report explores shoppers' views and opinions on sustainability and sustainable fashion, analysing exclusive data and industry insight.

Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.