Consumer survey

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

A new report offers a look into the future of online shopping, with data that helps uncover the evolving behaviours and expectations of today’s online fashion shoppers.

Returns are the inevitable consequence of selling online, so understanding customer attitudes and expectations around them is crucial. A new consumer survey report explores what really matters to shoppers.

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.