Consumer trends

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

A new report offers a look into the future of online shopping, with data that helps uncover the evolving behaviours and expectations of today’s online fashion shoppers.