consumer

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

GfK’s latest Consumer Confidence Index has increased by six points to -24 for the month of November, but remains in negative territory as the cost-of-living crisis bites.

The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

GfK’s Consumer Confidence Index increased two points year-on-year in March, but the figure is down on the seven points it rose in February in part due to “continuing concerns among consumers about their personal financial situation”.

Leeanne Hundleby, founder of luxury Scottish accessory brand Strathberry tells Drapers how a tailored retail experience and a renewed focus on sustainability is driving the business.

GfK’s Consumer Confidence Barometer for December 2022 suggests there has been modest improvement, but the index remains at “historic lows”.

Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.