data

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. We surveyed 2,000 UK consumers. Here is a preview of our findings.

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

A new report offers a look into the future of online shopping, with data that helps uncover the evolving behaviours and expectations of today’s online fashion shoppers.

Panellists from Asos, Fashion Retail Academy and The (Fashion) Minority Report emphasised the importance of data skills, diversity and inclusion, improving social mobility via apprenticeships and nurturing a desirable company culture at the Drapers Future of Fashion Conference today (19 June).

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

After years of focusing purely on customer information, in 2024 retailers are ramping up efforts to collect data from their supply chains. Drapers investigates why, how they are doing it and what they are using it for.

To coincide with Drapers Future of Fashion conference on 19 June in London, we interrogate the technology and innovation – from artificial intelligence to social selling and recycling developments – that are powering the industry.

Retail buzzword or method to future-proof your digital store fronts? Drapers explores the concept of composable commerce, and how lifestyle retailer White Stuff has revamped its ecommerce operations with a composable back end.

Product lifecycle management (PLM) technology could be the key to unlocking agility, transparency and sustainability progress in your business. Find out how with Lectra.

James Schaffer, chief strategy officer of sustainability insights and measurement platform Worldly, argues that without actionable insights into their supply chains, fashion brands and retailers cannot deliver effective climate change mitigation or sustainability progress.

This new report explores key market trends, need-to-know technologies and brand success stories to help fashion brands and retailers pave the way to elevated online experiences.