Digital and Tech

Last year’s cyber-attacks on some of the industry’s biggest names have forced fashion retail to take security seriously – but despite greater investment, there remains a lack of confidence in their defences.

Frasers Group has launched an AI-powered shopping assistant for its premium fashion retailer Frasers, reporting a 25% uplift in conversion rates since its introduction.

Supply chains are under pressure as never before as a result of instability and conflict. Drapers hears how businesses including Hackett London, Luca Faloni, Farfetch, Hugo Boss, Pentland Brands and London Sock Company are using artificial intelligence to optimise inventory management and mitigate disruption.

Aakash Gupta, vice-president, analytics and AI services at data and AI solutions company EXL, explains the power of agentic AI.

Bella Trang Ngo perceived a gap in the market for an AI bra-fitting service following years of discomfort from ill-fitting lingerie, and founded Brarista in 2019. She shares her story with Drapers.

Based on a survey of 6,000 shoppers across five major markets, this new report reveals the five ecommerce trends that will define winning strategies in 2026 – from spontaneous shoppers to the real impact of AI on product discovery.

From no code collection pages to Gen AI assisted product descriptions and personalised content, a new report by search solutions experts Algolia explores the AI and technology use cases that are powering success for fashion merchandisers today.

Disturbances to infrastructure firm Cloudflare, used by fashion retailers including Marks & Spencer, AllSaints and Zalando, have caused error messages across a host of websites today (18 November).

Artificial intelligence has been touted as the cure to many business ills. Drapers explores how retailers and brands such as Zalando, Goddiva and Lulu Guinness are applying AI to reduce one of fashion retail's perennial headaches: returns.

Agentic AI is revolutionising how consumers shop. Sharon Gee, senior vice-president product, AI, at Commerce, explains how it is impacting fashion and what brands and retailers need to do to prepare.

Microsoft Azure's cloud platform services were restored late on Wednesday (29 October) following a global outage that resulted in issues on websites across the world for several hours.

Asos has launched a new live video shopping platform known as Asos Live following a successful trial earlier this year.