Drapers Future of Fashion

Ross Beaumont, product and technology director, Selfridges, told delegates at Drapers Future of Fashion conference how the luxury department store harnesses data from its loyalty scheme, Selfridges Unlocked, to design tailored rewards for its members.

Panellists from Asos, N Brown Group, Schuh and global analytics and digital solutions provider EXL shared the four key activations that retailers should be harnessing to secure their future, at the Drapers Future of Fashion conference today (19 June).