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F&F

Tesco’s clothing brand, F&F, was founded by former Figleaves CEO Julia Reynolds and launched into the supermarket’s British stores in 2001. F&F stands for Florence & Fred. The clothing brand became available online in 2009 and was then integrated into the Tesco Direct non-food sales platform in 2016. Tesco Direct was shut down in 2018 and F&F was sold in stores only. In September 2024, it was revealed that F&F clothing would be relaunched on Tesco marketplace, which was first unveiled in June on Tesco.com, over the coming months. In August 2024 Tesco rolled out digital product passports for F&F to give supply chain transparency in response to European Union regulations on sustainability.

News

Tesco

Tesco CEO steps down after year in top role

Tesco CEO Matthew Barnes has stepped down after just over a year in the role to “pursue other opportunities”.

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Tesco confirms online launch of F&F

Supermarket giant Tesco said that the online launch of its F&F clothing is scheduled to go live for customers in the year ahead, as it announced its full year results on 10 April.

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Tesco readies digital relaunch of F&F clothing

Tesco is set to relaunch its F&F clothing range online over the coming months, six years after shutting down its non-food website, Drapers understands.

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Tesco promotes F&F clothing boss

Tesco has promoted the CEO of its F&F clothing arm, Jan Marchant, to managing director of home and clothing.

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F&F founder to launch new clothing brand

Julia Reynolds, the founder of Tesco F&F clothing and former Figleaves CEO, is launching a new clothing brand for “forgotten” Generation X women, Drapers can reveal.

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Tesco names new F&F clothing boss

Tesco has appointed Jan Marchant as its new chief executive of the F&F clothing division.  

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