FitFlop

Footwear brand FitFlop was founded in 2007 by entrepreneur Marcia Kilgore. From its headquarters in London, the company specialises in biomechanically engineered sandals, shoes and boots designed to combine comfort and style. FitFlop operates a global omnichannel model, selling through its direct-to-consumer website, as well as wholesale partnerships with department stores and independent retailers. The brand has a presence across Europe, Asia and North America, and continues to expand its product offer beyond its original sandal category into trainers, clogs and seasonal footwear collections.