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Frasers Group

Formerly known as Sports Direct International, Frasers Group was renamed in 2019 after it took ownership of department store chain House of Fraser in 2018. Across the UK in 2024 it was estimated House of Fraser had a remaining 28 stores. Frasers Group was founded by British retail entrepreneur Mike Ashley, who previously owned Newcastle United Football Club between 2007 and 2021. Brands that are owned by Frasers Group include Flannels, Evan’s Cycles, Jack Wills and Slazenger, and it stocks brands that are either premium, sports or luxury such as Vivienne Westwood, Gucci and Adidas.

News

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Frasers Group snaps up two more outlets

Mike Ashley's Frasers Group has bolstered its property portfolio with the acquisition of York Designer Outlet and East Midlands Designer Outlet.

Frasers Meadowhall. Photo by Joas Souza

Frasers Group launches AI shopping assistant

Frasers Group has launched an AI-powered shopping assistant for its premium fashion retailer Frasers, reporting a 25% uplift in conversion rates since its introduction.

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First look: Sports Direct lands in Kingston upon Thames

Frasers Group has opened the doors to a new Sports Direct store located in Kingston upon Thames.

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Frasers Group increases exposure to Asos

Frasers Group has increased its total interest in Asos to 29.26%, after it added potential voting rights through financial instruments, including sold put options.

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Frasers Group snaps up stake in Puma

Mike Ashley's Frasers Group has snapped up a 5.77% stake in sportswear retailer Puma.

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M&S poaches Frasers CCO to lead online operations

Frasers chief customer officer (CCO) David Clark will exit the business in August to join Marks & Spencer as director of online, omnichannel and partnerships.

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