gen z

Retail buzzword or method to future-proof your digital store fronts? Drapers explores the concept of composable commerce, and how lifestyle retailer White Stuff has revamped its ecommerce operations with a composable back end.

They will be the most populous and wealthy demographic ever. But do you know how to capture the attention and loyalty of Generation Alpha?

This new report explores key market trends, need-to-know technologies and brand success stories to help fashion brands and retailers pave the way to elevated online experiences.

As a new generation brings fresh attitudes and expectations about the workplace, Drapers examines how leaders can tackle the challenges this poses.

Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.

The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

Gen-Z favourite intimates brand Parade has been bought by Fruit of the Loom licence holder Ariela & Associates for an undisclosed sum.

Twenty years since it began gathering stakeholders to discuss and shape its sustainability strategy, Puma is giving Gen Z a leading role in driving progress within the business – including its supply chain. Stefan Seidel, senior head of corporate sustainability, tells Drapers why young people are essential to this work.

British heritage footwear brand Clarks has launched a new boot model called the Torhill today (23 February), targeting Gen Z consumers on TikTok.

Carol Hilsum, senior director of product innovation at Farfetch, told Drapers Future of Fashion conference 2022 attendees why they should embrace the metaverse as the “future of shopping”, while acknowledging and tackling the challenges it brings.

Ganni and Alibaba kicked off Drapers Future of Fashion Conference 2022 at 155 Bishopsgate, London by discussing the role of livestreaming in China’s retail landscape, and how it can be used to build connections with Chinese consumers.

Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.