Generation Z

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans

Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.

The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

The 2020 edition of Drapers' data-led consumer research report delves into the minds of this important and influential generation of shoppers.

Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

Drapers meets Depop, the social shopping platform redefining how Generation Z and millennials shop