Hirestreet
Drapers 30 Under 30 2021 alumna Isabella West founded Newcastle-based rental platform Hirestreet in May 2018, at the age of 25. Since then, she has worked with numerous brands including French Connection and Warehouse. The rental service began working with ecommerce giant Asos in 2023, and continues to work with it on rental subscription services and collections. Hirestreet stocks a range of high street and premium brands including Zara, House of CB and Self Portrait.





