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How do I cope with fast fashion fulfilment expectations?

Digital Edition: How do I cope with fast fashion fulfilment expectations?

Fast fashion has driven a throwaway culture that can also lead to a “buy a load and return most” mindset, and expectations around speed and cost that can be challenging. What is the best way for small businesses to manage this, and can they play a part in re-educating customers to make more careful fashion choices?

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