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Hugo Boss

Hugo Boss had global sales of €4.3bn (£3.2bn) in 2024 and is listed on the Frankfurt Stock Exchange. The premium fashion brand sells men’s, women’s wear, footwear, accessories, and fragrances. It operates under two brands: Boss, which is known for tailoring, casualwear and athleisure; and Hugo, which is more trend led and aimed at a younger demographic. Frasers Group owns a 19% stake in Hugo Boss. Products are sold in 128 countries, in 451 Hugo stores, as well as in shop-in-shops, outlets and around 5,600 wholesale points of sale. Online Hugo Boss operates in 59 countries. 

News

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First look: Boss returns with David Beckham’s SS26 collection

Hugo Boss has launched its third menswear collaboration with David Beckham, for spring/summer 26.

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Boss takes over from Ralph Lauren as Australian Open outfitter

Hugo Boss has announced a new partnership with the Australian Open, confirming Boss as the official outfitter of the tournament from 2027, after six years of designs by Ralph Lauren.

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Hugo Boss profits and sales surge as it eyes 'decisive' 2026

German premium fashion brand Hugo Boss has hailed a "robust" fourth quarter and full-year performance as EBIT increased 8% year on year to €391m (£337.9m) in 2025.

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Hugo Boss lowers outlook for 2026 under strategic overhaul

Premium brand Hugo Boss has predicted that EBIT will dip to a range of €300m (£263.8m) and €350m (£307.7m) in 2026 under its new strategic phase.

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Hugo Boss joins Brands at M&S

Hugo Boss today (13 November) became the latest brand to join a growing portfolio of third-party labels at Marks & Spencer's online marketplace 'Brands at M&S'.

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Hugo Boss reaffirms guidance despite 'macroeconomic volatility'

EBIT at Hugo Boss was down 1% year on year to €96m (£84.5m) for the third quarter, while gross profit also dropped 2% to €605m (£532.3m).

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