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Hurr

Fashion rental website Hurr was founded in 2018 by entrepreneur Victoria Prew. Hurr began a partnership with department store Selfridges in 2020, which involved pop-up rental spaces in multiple Selfridges stores including Oxford Street, London. The rental platform stocks mainly luxury and premium womenswear brands, including Annie’s Ibiza, Rixo and Damson Madder. In 2024, it branched out to offer a credit-based model known as Hurr Flex, whereby consumers can rent  multiple items for four, eight, 16 or 30 days.

News

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Hurr co-founder Victoria Prew steps down as CEO

Hurr co-founder and Drapers 30 Under 30 alumna Victoria Prew has stepped down from her role as CEO at the fashion rental platform as she pivots focus to a new business venture.

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Hurr taps Deliveroo for same-day fashion rental delivery

Fashion rental platform Hurr has partnered with Deliveroo to cut delivery times down to 20 minutes for central London customers.

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Hurr, Rixo and Baukjen share key to success

Panellists from Rixo, Hurr and Baukjen revealed to Drapers Inner Circle Summit the strategies that have led to winning market share in the age of disruption.

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Hurr launches bundle rental service

Fashion rental platform Hurr has unveiled a new multi-item, long-term rental service with a focus on everyday ready-to-wear.

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Hurr secures $10m in funding

Fashion rental platform Hurr has secured £7.9m ($10m) in a fundraising round led by venture capital firm Praetura Ventures.

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Net-A-Porter debuts rental collection with By Rotation and Hurr

Net-a-Porter has launched its first rental edit on fashion rental platform Hurr, featuring brands including Simone Rocha, Coperni, Jacquemus and Tove.

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