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influencers

PrettyLittleThing By Molly-Mae

Molly-Mae Hague to launch brand

Love Island runner-up and former PrettyLittleThing creative director Molly-Mae Hague will launch her womenswear brand later this month.

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Asos relaunches influencer programme

Asos has relaunched its influencer programme "Asos Insider", whereby a group of current employees showcases products across the retailer's social media channels.

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In pictures: CP Company x Kano

Menswear brand CP Company has unveiled a limited-edition reversible jacket designed in collaboration with London-based recording artist and actor Kano.

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M&S unveils first virtual influencer

Marks & Spencer is the first UK high street retailer to introduce a virtual influencer, which it will use to promote clothing and accessories on Instagram.

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Gen Z and Millennials 2021 report

Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

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Connected Consumer 2020 report

Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.

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2020 Influencer Marketing Trends report

Tribe Dynamics, the San Francisco-based influencer marketing software company, has released its latest report, analysing shifts in influencer marketing trends.

Fyre 01

Five things brands can learn from Fyre Festival

The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.