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As fashion consumers increasingly search and shop on social media, Drapers explores the marketing strategies of retailers and brands such as Marks & Spencer, FatFace and Never Fully Dressed that are successfully capturing spend.

Drapers speaks to content creators and brand building experts to explore the new social media platform and reveal the opportunities it poses – as well as the risks.

Marks & Spencer is the first UK high street retailer to introduce a virtual influencer, which it will use to promote clothing and accessories on Instagram.

Discover how video sales across social media channels Facebook and Instagram can supercharge your sales.

In this Drapers Connects webinar video, experts from Instagram, Facebook and Pinterest share insider advice to help fashion brands and retailers sell more via social media shopping functions.

Four exclusive Drapers reports provide expert insights and actionable advice to help UK fashion businesses navigate the most successful strategies for selling online globally, supported by the Department for International Trade.

The fourth part of Drapers Cross-border Ecommerce series features a complete guide to optimising social commerce functions, with expert advice from some of the leading social media platforms for selling on social media and reaching new international shoppers.

Light some candles and cut a slice of cake: today is Instagram’s 10th birthday. It has been a decade since tech entrepreneurs Kevin Systrom and Mike Krieger founded the picture-sharing app in San Francisco. The story of Instagram reads like a fairy tale set in Silicon Valley: the app was an instant hit, attracting thousands of users within hours of ...

Bruce Park, Bergdorf Goodman’s influential men’s fashion director, unveils his new shop-in-shop, B, within the New York institution.

Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).

As this year comes to a close and a new one approaches, Drapers recaps the twists and turns in the retail industry over the past 12 months

Yoox has launched an artificial intelligence-powered stylist that allows shoppers to mix and match products and share looks on social media.