Drapers Fashion retail industry news, trends and analysis
Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’
Digital Edition: Jaded London founders: ‘Our stores are not just retail – they are a Gen Z experience’
Jaded London founders and siblings Grant Goulden and Jade Camber take Drapers through their business journey to date, why the fashion brand is such a hit in the US despite ongoing challenges and its plans for opening further "Gen Z" shopping destinations.
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