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Joules

Joules was founded in 1989 in Market Harborough by Tom Joule, who began selling colourful countrywear at outdoor events. The brand launched its own clothing line in 1999, opened its first store in 2000, and introduced Little Joule and Baby Joule in 2008 and 2009, respectively. By 2018, Joules had more than 120 UK stores and had expanded into homeware.​ In November 2022, Joules went into administration. Next, in partnership with Joule, bought Joules for £34m in December 2022, taking a 74% stake and preserving 1,450 jobs and 100 stores. Joules now lists 56 stores on its website and operates on Next’s Total Platform.​ 

News

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Ex-Asos sourcing head joins Joules as director of buying and sourcing

Lifestyle retailer Joules has bolstered its buying team with the addition of Katie Coates as director of buying and sourcing.

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Seraphine taps The White Company and Joules ex-CEOs

Former Joules CEO Jonathon Brown and former The White Company CEO Mary Homer have joined the leadership team of maternitywear retailer Seraphine, Drapers can exclusively reveal.

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Joules launches live shopping event

Joules will launch its first live shopping event this week in a move that it said "harkens back to how we started 35 years ago".

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First look: Joules and Chatham team up for footwear collection

Lifestyle retailer Joules has signed a three-year partnership with footwear brand Chatham, rolling out the first joint footwear collection in summer 2024. 

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Joules suppliers to get 12p in the pound

Joules suppliers and unsecured creditors, owed money after the retailer's collapse into administration last year, are expected to receive between 12p and 15p in the pound.

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Deloitte under investigation over Joules audit

The Financial Reporting Council (FRC) has opened an investigation into Deloitte's audit of high street retailer Joules, which went into administration last November.

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