{"id":334602,"date":"2021-09-15T15:30:51","date_gmt":"2021-09-15T14:30:51","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=334602"},"modified":"2021-09-15T15:30:51","modified_gmt":"2021-09-15T14:30:51","slug":"sustainability-and-the-consumer-2021-report","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/news\/sustainability-and-the-consumer-2021-report","title":{"rendered":"Sustainability and the Consumer 2021 report"},"content":{"rendered":"

Click here to read the report<\/strong><\/a><\/p>\n

Sustainability has been a buzzword in fashion for years.<\/p>\n

While there has been some great progress in the space, what do consumers really think about sustainability?<\/p>\n

Do they care about it? Do they understand what sustainability means? And are they willing to pay for it?<\/p>\n

Drapers decided to investigate, and the result is our first Sustainability and the Consumer report<\/strong><\/a>, in partnership with Smurfit Kappa.<\/p>\n

Analysing data from an exclusive consumer survey, it unpicks shoppers\u2019 real opinions on key sustainability topics.<\/p>\n

It delves into fashion customers\u2019 evolving mindsets versus their actual purchasing habits, as well as their willingness \u2013 or lack thereof \u2013 to pay for sustainable fashion.<\/p>\n

Shoppers’ sustainability priorities and preferences are examined, as well their opinions on issues such as greenwashing, responsibility and eco credentials.<\/p>\n

The report also explores important elements of the fashion journey from a sustainable point of view, such as manufacturing, labour, packaging and delivery, and considers shifting approaches to renting, reselling and repairing fashion items.<\/p>\n

The interesting insights the report uncovers show there is appetite for a more sustainable future for fashion among consumers, but also suggest there are hurdles in the way of getting there. Sustainability is impacting consumers\u2019 shopping choices. All brands and retailers need to take note.<\/p>\n

Click here to read the report<\/a><\/strong>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Click here to read the report Sustainability has been a buzzword in fashion for years. While there has been some great progress in the space, what do consumers really think about sustainability? Do they care about it? Do they understand what sustainability means? And are they willing to pay for it? 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