{"id":421811,"date":"2024-09-18T16:05:53","date_gmt":"2024-09-18T15:05:53","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=421811"},"modified":"2024-12-16T11:47:56","modified_gmt":"2024-12-16T11:47:56","slug":"new-ways-to-win-in-wholesale","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale","title":{"rendered":"New ways to win in wholesale"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Click here to read the full report<\/strong><\/a><\/p>\n

\n
\n

Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of consumers.<\/p>\n

The UK wholesale market was once a fundamental part of many brands\u2019 retail strategies, but it is being tested on multiple fronts.<\/p>\n

Dodging storms has become an art form, as brands and the retailers that stock them endure the combined headwinds of recent years.<\/p>\n

And yet, wholesale remains a bright business opportunity \u2013 a way to bring products to new consumers outside of a brand\u2019s own reach and physical footprint, and a positive growth strategy for many.<\/p>\n

But to successfully navigate the current landscape and maintain profitability, fashion brands and retailers must continue to innovate to optimise their wholesale operations.<\/p>\n

This new report, in partnership with NuOrder by Lightspeed, will explore the obstacles to success, and reveal strategies to help brands and retailers overcome them \u2013 and win at wholesale.<\/p>\n

Click here to read the full report<\/strong><\/a><\/p>\n

\"\"<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of consumers. The UK wholesale market was once a fundamental part of many brands\u2019 retail strategies, but it is being tested on multiple fronts. Dodging storms has become an art …<\/p>\n","protected":false},"author":2163,"featured_media":421547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[992],"tags":[2169,83892,2168,3466],"class_list":["post-421811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drapers-bespoke","tag-brands","tag-nuorder","tag-retailers","tag-wholesale","editorial-drapers-bespoke"],"yoast_head":"\nNew ways to win in wholesale<\/title>\n<meta name=\"description\" content=\"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New ways to win in wholesale\" \/>\n<meta property=\"og:description\" content=\"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\" \/>\n<meta property=\"og:site_name\" content=\"Drapers\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T15:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T11:47:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202-560x315.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Graeme Moran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Graeme Moran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\"},\"author\":{\"name\":\"Graeme Moran\",\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703\"},\"headline\":\"New ways to win in wholesale\",\"datePublished\":\"2024-09-18T15:05:53+00:00\",\"dateModified\":\"2024-12-16T11:47:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\"},\"wordCount\":169,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg\",\"keywords\":[\"brands\",\"NuOrder\",\"retailers\",\"wholesale\"],\"articleSection\":[\"Drapers Bespoke\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\",\"url\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\",\"name\":\"New ways to win in wholesale\",\"isPartOf\":{\"@id\":\"https:\/\/www.drapersonline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg\",\"datePublished\":\"2024-09-18T15:05:53+00:00\",\"dateModified\":\"2024-12-16T11:47:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703\"},\"description\":\"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage\",\"url\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg\",\"contentUrl\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg\",\"width\":2250,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.drapersonline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New ways to win in wholesale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.drapersonline.com\/#website\",\"url\":\"https:\/\/www.drapersonline.com\/\",\"name\":\"Drapers\",\"description\":\"Fashion retail industry news, trends and analysis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.drapersonline.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703\",\"name\":\"Graeme Moran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/image\/82edbef5491472bdf6daa04171b17d91\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ce16bc33e85722b4d0ee823800da4da8267fef3120fbcce30850bd92f9d783?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ce16bc33e85722b4d0ee823800da4da8267fef3120fbcce30850bd92f9d783?s=96&d=mm&r=g\",\"caption\":\"Graeme Moran\"},\"description\":\"Graeme Moran is associate editor of Drapers, working across the monthly print magazine, website, conferences and awards. He joined the editorial team in 2011. Graeme also heads Drapers Bespoke, the brand\u2019s content and events consultancy and special projects division, working closely with Drapers\u2019 commercial director and partnership teams. Email him at graeme.moran@emap.com.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/graeme-moran-1377a147\/?original_referer=httpswwwgooglecom&originalSubdomain=uk\"],\"url\":\"https:\/\/www.drapersonline.com\/author\/graeme-moran-2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New ways to win in wholesale","description":"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale","og_locale":"en_US","og_type":"article","og_title":"New ways to win in wholesale","og_description":"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of","og_url":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale","og_site_name":"Drapers","article_published_time":"2024-09-18T15:05:53+00:00","article_modified_time":"2024-12-16T11:47:56+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202-560x315.jpg","type":"image\/jpeg"}],"author":"Graeme Moran","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Graeme Moran","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#article","isPartOf":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale"},"author":{"name":"Graeme Moran","@id":"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703"},"headline":"New ways to win in wholesale","datePublished":"2024-09-18T15:05:53+00:00","dateModified":"2024-12-16T11:47:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale"},"wordCount":169,"commentCount":0,"image":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage"},"thumbnailUrl":"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg","keywords":["brands","NuOrder","retailers","wholesale"],"articleSection":["Drapers Bespoke"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale","url":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale","name":"New ways to win in wholesale","isPartOf":{"@id":"https:\/\/www.drapersonline.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage"},"image":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage"},"thumbnailUrl":"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg","datePublished":"2024-09-18T15:05:53+00:00","dateModified":"2024-12-16T11:47:56+00:00","author":{"@id":"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703"},"description":"  Click here to read the full report Like many areas of fashion, wholesale is evolving to weather industry challenges and stay one step ahead of","breadcrumb":{"@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#primaryimage","url":"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg","contentUrl":"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/09\/12122421\/DRE24_Win-in-wholesale_Index_1080x7202.jpg","width":2250,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/new-ways-to-win-in-wholesale#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.drapersonline.com\/"},{"@type":"ListItem","position":2,"name":"New ways to win in wholesale"}]},{"@type":"WebSite","@id":"https:\/\/www.drapersonline.com\/#website","url":"https:\/\/www.drapersonline.com\/","name":"Drapers","description":"Fashion retail industry news, trends and analysis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.drapersonline.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703","name":"Graeme Moran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.drapersonline.com\/#\/schema\/person\/image\/82edbef5491472bdf6daa04171b17d91","url":"https:\/\/secure.gravatar.com\/avatar\/12ce16bc33e85722b4d0ee823800da4da8267fef3120fbcce30850bd92f9d783?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ce16bc33e85722b4d0ee823800da4da8267fef3120fbcce30850bd92f9d783?s=96&d=mm&r=g","caption":"Graeme Moran"},"description":"Graeme Moran is associate editor of Drapers, working across the monthly print magazine, website, conferences and awards. He joined the editorial team in 2011. Graeme also heads Drapers Bespoke, the brand\u2019s content and events consultancy and special projects division, working closely with Drapers\u2019 commercial director and partnership teams. Email him at graeme.moran@emap.com.","sameAs":["https:\/\/www.linkedin.com\/in\/graeme-moran-1377a147\/?original_referer=httpswwwgooglecom&originalSubdomain=uk"],"url":"https:\/\/www.drapersonline.com\/author\/graeme-moran-2"}]}},"_links":{"self":[{"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/posts\/421811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/users\/2163"}],"replies":[{"embeddable":true,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/comments?post=421811"}],"version-history":[{"count":9,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/posts\/421811\/revisions"}],"predecessor-version":[{"id":422060,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/posts\/421811\/revisions\/422060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/media\/421547"}],"wp:attachment":[{"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/media?parent=421811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/categories?post=421811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.drapersonline.com\/wp-json\/wp\/v2\/tags?post=421811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}