{"id":434314,"date":"2025-03-26T10:38:42","date_gmt":"2025-03-26T10:38:42","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=434314"},"modified":"2025-03-26T10:48:49","modified_gmt":"2025-03-26T10:48:49","slug":"connected-consumer-what-shoppers-want-in-2025","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/connected-consumer-what-shoppers-want-in-2025","title":{"rendered":"Connected Consumer: What shoppers want in 2025"},"content":{"rendered":"

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Click here to read the full report<\/a><\/strong><\/p>\n

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Drapers\u2019 Connected Consumer<\/em> report is the ultimate guide to understanding fashion shoppers in 2025.<\/p>\n

Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers \u2013 unlocking insights into their wants, priorities and expectations.<\/p>\n

An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.<\/p>\n

It also maps the changes in shopping journeys for channel-hopping fashion consumers, while defining the path to purchase of different generations.<\/p>\n

This year\u2019s data reveals several interesting shifts that will help brands and retailers understand and anticipate what their shoppers want \u2013 and how to exceed their expectations.<\/p>\n