{"id":451291,"date":"2025-11-21T10:00:58","date_gmt":"2025-11-21T10:00:58","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=451291"},"modified":"2025-11-21T10:39:28","modified_gmt":"2025-11-21T10:39:28","slug":"how-ai-is-giving-brands-the-merchandising-edge","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/insight\/the-industry-view\/how-ai-is-giving-brands-the-merchandising-edge","title":{"rendered":"How AI is giving brands the merchandising edge"},"content":{"rendered":"
\"\"

Algolia<\/p>\n\t

<\/p><\/p><\/div>\n

Click here to access the report in full.<\/strong><\/a><\/p>\n

Meet Sandra. She is an online merchandiser for fashion brand Bluebird. She has faced supply chain delays, photo reshoots and inventory woes, which have all pushed the launch of the latest collection behind schedule. But now that the team has ordered the final dress to complete the range, today is the day: Sandra is finally ready to create the spring\/summer 26 collection on Bluebird\u2019s website.<\/p>\n

With so little time and so much to do, will she be able to meet her deadline?<\/p>\n

Thanks to the transformative assistance of AI and the latest smart tech solutions, merchandisers like Sandra are not just faster, but they are better than ever at connecting consumers with the products they love.<\/p>\n

Algolia is a provider of AI search solutions, serving over 18,000 businesses and 500,000 developers globally. It works with the likes of Gymshark, Decathlon and Under Armour.<\/p>\n

Its Smart Groups tool and dynamic, no-code Collections solution make updating listings simpler. It uses the power of Gen AI to make creating product descriptions and personalised content easy. Its tools can also track sales and browsing activity, gathering data on conversions, sales volumes, cart size and more.<\/p>\n

Algolia\u2019s Merchandising Studio combines these innovative tech solutions and the power of AI to give fashion businesses the merchandising edge, which it details in a new report that explores how AI<\/strong><\/a> is helping merchandisers save time, get to market faster and enjoy more flexibility and control.<\/p>\n

Click here to access the report in full.<\/strong><\/a><\/p>\n

\n

To find out more about AI\u2019s impact on merchandisers, the Merchandising Studio and other Algolia fashion solutions, visit algolia.com<\/a> or request a demo<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Click here to access the report in full. Meet Sandra. She is an online merchandiser for fashion brand Bluebird. She has faced supply chain delays, photo reshoots and inventory woes, which have all pushed the launch of the latest collection behind schedule. But now that the team has ordered the final dress to complete the …<\/p>\n","protected":false},"author":2163,"featured_media":451293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[963,7742,996],"tags":[],"class_list":["post-451291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-and-tech","category-digital-and-tech-topics","category-the-industry-view","editorial-digital-tech","editorial-industry-view"],"yoast_head":"\nHow AI is giving brands the merchandising edge<\/title>\n<meta name=\"description\" content=\"From no code collection pages to Gen AI assisted product descriptions and personalised content, a new report by search solutions experts Algolia explores the AI and technology use cases that are powering success for fashion merchandisers today.\" \/>\n<meta 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