{"id":459520,"date":"2026-03-24T16:32:00","date_gmt":"2026-03-24T16:32:00","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=459520"},"modified":"2026-03-24T08:45:51","modified_gmt":"2026-03-24T08:45:51","slug":"sustainability-and-the-consumer-2026","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026","title":{"rendered":"Sustainability and the Consumer 2026"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-459349\" src=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-scaled.webp\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-scaled.webp 2560w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-300x200.webp 300w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-1024x683.webp 1024w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-768x512.webp 768w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-1000x666.webp 1000w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-748x499.webp 748w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-492x328.webp 492w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-1600x1067.webp 1600w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-1800x1200.webp 1800w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-391x260.webp 391w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-1536x1024.webp 1536w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-2048x1365.webp 2048w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-185x123.webp 185w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-230x153.webp 230w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.workcast.com\/register?cpak=9400783957619863&amp;referrer=homepage\" target=\"_blank\" rel=\"noopener\">Click here to read the full report<\/a><\/strong><\/li>\n<\/ul>\n<div id=\"lipsum\">\n<div id=\"lipsum\">\n<p>What do consumers really think about sustainability in fashion \u2013 and how is it shaping the market today?<\/p>\n<p>Drapers\u2019 <a href=\"https:\/\/www.workcast.com\/register?cpak=9400783957619863&amp;referrer=homepage\" target=\"_blank\" rel=\"noopener\"><em>Sustainability and the Consumer <\/em><\/a>report returns with new insights from <strong>2,000 UK shoppers<\/strong>, revealing how the conscious consumer is evolving.<\/p>\n<p>The exclusive data shows <strong>83% of consumers say sustainability now influences their fashion purchasing decisions<\/strong>, with younger shoppers \u2013 particularly Gen Z (adults aged 18\u201329) \u2013 leading the shift. At the same time, behaviours such as buying and selling second-hand fashion are growing rapidly, signalling increasing acceptance of circular models.<\/p>\n<p>Yet the research also highlights a persistent <strong>intention\u2013action gap<\/strong>. While consumers want to make more sustainable choices, price sensitivity, uncertainty around sustainability claims and the need for clear value continue to shape what they actually buy.<\/p>\n<p>Drawing on this new consumer data alongside perspectives from <strong>20 leading brands and retailers<\/strong>, the report explores attitudes to pricing, transparency, greenwashing and packaging \u2013 and the strategic implications for your fashion business.<\/p>\n<\/div>\n<p>Download the full report to understand the changing sustainability mindset \u2013\u00a0and the strategic implications for your fashion business.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.workcast.com\/register?cpak=9400783957619863&amp;referrer=homepage\" target=\"_blank\" rel=\"noopener\">Click here to read the full report<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-459347 size-medium\" src=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163900\/DRE26_Sustainability-and-the-consumer_Sponsor-logo-website-300x193.webp\" alt=\"\" width=\"300\" height=\"193\" srcset=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163900\/DRE26_Sustainability-and-the-consumer_Sponsor-logo-website-300x193.webp 300w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163900\/DRE26_Sustainability-and-the-consumer_Sponsor-logo-website-230x148.webp 230w, https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163900\/DRE26_Sustainability-and-the-consumer_Sponsor-logo-website-150x97.webp 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the full report What do consumers really think about sustainability in fashion \u2013 and how is it shaping the market today? Drapers\u2019 Sustainability and the Consumer report returns with new insights from 2,000 UK shoppers, revealing how the conscious consumer is evolving. The exclusive data shows 83% of consumers say sustainability &#8230;<\/p>\n","protected":false},"author":2163,"featured_media":459349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[992,993],"tags":[],"class_list":["post-459520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drapers-bespoke","category-sustainable-fashion","editorial-drapers-bespoke","editorial-sustainable-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainability and the Consumer 2026<\/title>\n<meta name=\"description\" content=\"Click here to read the full report What do consumers really think about sustainability in fashion \u2013 and how is it shaping the market today? Drapers\u2019 Sustainability is now a decisive force in consumer\u2019s shopping behaviours \u2013 but a gap remains between what consumers say and what they shop. Drapers\u2019 latest research, based on an exclusive survey of 2,000 UK shoppers and insights from 20 leading brands and retailers, reveals how price sensitivity, trust issues and the growth of resale are continuing to reshape fashion as the conscious consumer evolves \u2013 and what this means for your business strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability and the Consumer 2026\" \/>\n<meta property=\"og:description\" content=\"Click here to read the full report What do consumers really think about sustainability in fashion \u2013 and how is it shaping the market today? Drapers\u2019 Sustainability is now a decisive force in consumer\u2019s shopping behaviours \u2013 but a gap remains between what consumers say and what they shop. Drapers\u2019 latest research, based on an exclusive survey of 2,000 UK shoppers and insights from 20 leading brands and retailers, reveals how price sensitivity, trust issues and the growth of resale are continuing to reshape fashion as the conscious consumer evolves \u2013 and what this means for your business strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\" \/>\n<meta property=\"og:site_name\" content=\"Drapers\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T16:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-560x315.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Graeme Moran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Graeme Moran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\"},\"author\":{\"name\":\"Graeme Moran\",\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703\"},\"headline\":\"Sustainability and the Consumer 2026\",\"datePublished\":\"2026-03-24T16:32:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\"},\"wordCount\":187,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-scaled.webp\",\"articleSection\":[\"Drapers Bespoke\",\"Sustainable fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\",\"url\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026\",\"name\":\"Sustainability and the Consumer 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.drapersonline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.drapersonline.com\/insight\/drapers-bespoke\/sustainability-and-the-consumer-2026#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.rt.emap.com\/wp-content\/uploads\/sites\/2\/2024\/03\/18163939\/DRE26_Sustainability-and-the-consumer_Index-scaled.webp\",\"datePublished\":\"2026-03-24T16:32:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.drapersonline.com\/#\/schema\/person\/91e547dd6797022a6c0dce373ee65703\"},\"description\":\"Click here to read the full report What do consumers really think about sustainability in fashion \u2013 and how is it shaping the market today? 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