Finding ways to engage with its audience is core to the marketing and PR team at Anthropologie. The US fashion and lifestyle brand, which was founded in Wayne, Pennsylvania, in 1992, has a team of 12 based in the UK leading campaigns, creative content, events and social media across the European Union.<\/p>\n
Owned by global retail group Urbn, which also operates Free People, Urban Outfitters and Nuuly, Anthropologie has continued to be a strong performer in the portfolio: the most recent financial results, for the 12 months to 31 January 2026, show that sales rose 7% year on year to $2.58bn (\u00a31.91bn).<\/p>\n
Key to driving this is the brand\u2019s marketing and PR team, who are navigating the increasing demand for creative content by forging partnerships with the right creators and, \u201ccutting through the noise\u201d by leaning on freelancers such as Emilia Cooke, a social media and content strategist, for fresh ideas and inspiration.<\/p>\n
As the pace does not seem to be slowing down any time soon, the team talks through their tips to get a job in the industry, how to add an \u201cauthentic edge\u201d, why the brand\u2019s “no meetings on Friday” policy works for them and how they are tackling the use of artificial intelligence.<\/p>\n
The Anthropologie EU marketing and PR team is made up of a mix of full-time talent, interns and freelancers, all bringing their unique creativity and expertise:<\/p>\n
We\u2019re also lucky to collaborate with brilliant freelancers like Emilia Cooke [a social media and content strategist], who constantly bring fresh energy, creativity and new ideas to the team.<\/p>\n
No two days are ever quite the same. Depending on the week, we might be on set for a shoot, scouting locations, or hosting in-store activations, so there\u2019s a lot of time spent out and about. When we are in the office, it\u2019s a very collaborative environment:\u00a0 everyone works closely across teams, from buying to retail, to ensure a cohesive strategy across every customer touchpoint.<\/p>\n
There\u2019s also a strong sense of team spirit day to day, whether that\u2019s catching up over lunch or sharing the not-so-occasional sweet treat. The social team keep things lively, too, often pulling us into the latest TikTok trends [last year Anthropologie was thrust into the TikTok spotlight after creator Phoebe Adams unboxed a rock from the brand and pranked her boyfriend over its “inflated” price] or light-hearted office moments. There\u2019s always a great energy around the team.<\/p>\n
The team splits their time between the Anthropologie office on Brick Lane in east London and working from home, which offers a great balance between collaboration and flexibility. The office itself is a bright, spacious environment that naturally brings people together, making it easy to share ideas, problem solve and stay connected as a team.<\/p>\n
As the weather improves, the roof terrace becomes a go-to spot for lunch breaks, alongside the many food options in the local area. There\u2019s also a relaxed, human approach to the working week \u2013 for example, Fridays have a no-meeting policy, which everyone quietly appreciates, allowing us to catch up after meeting-heavy weeks.<\/p>\n\r\n