{"id":462376,"date":"2026-05-01T07:51:39","date_gmt":"2026-05-01T06:51:39","guid":{"rendered":"https:\/\/www.drapersonline.com\/?p=462376"},"modified":"2026-05-01T07:51:39","modified_gmt":"2026-05-01T06:51:39","slug":"jb-menswear-calls-for-indie-support-as-it-celebrates-60th-anniversary","status":"publish","type":"post","link":"https:\/\/www.drapersonline.com\/news\/jb-menswear-calls-for-indie-support-as-it-celebrates-60th-anniversary","title":{"rendered":"J&B Menswear calls for indie support as it celebrates 60th anniversary"},"content":{"rendered":"

“People appreciate what we do, they love it,” Hoggett told Drapers in the retailer’s 60th year of trading.<\/p>\n

First founded in 1966, Hoggett<\/a>‘s family-run business has evolved significantly over the years – transitioning from an outdoor market stall to an omnichannel fashion business.<\/p>\n

\"\"

Darren Hoggett<\/p>\n\t

<\/p><\/p><\/div>\n

“I think people are surprised we are still here because of all the pressures on independent businesses post Covid.”<\/p>\n

And despite telling Drapers he “cannot imagine doing anything else”, Hoggett has called on the government to bolster support for independents moving forward.<\/p>\n

“Small businesses used to be the backbone of the country and [political] parties would say that. It seems as though, and I hope I’m wrong, but they are letting the tide come in.<\/p>\n

“They are not doing enough to help out and when everyone’s business rates are going up, there aren’t enough incentives or tax breaks to take on staff and do improvements. I don’t think the last five to 10 years of government have really been that bothered about independent business.”<\/p>\n

Hoggett hailed the success of his company’s tenure, despite the raft of challenges in recent years: “Covid was the most significant [challenge] because of the lack of support from the government, we are a limited company so we didn’t get much support and financially that was a great burden. We’ve also had the Ukraine war<\/a>, Liz Truss<\/a> and now the Iran war<\/a>.<\/p>\n

“There is too much against you [as an independent businesses] and we might get a different government in 2029 who may look at things differently. There is a lot governments can do [for small businesses] of any colour [left or right], so we will have to see what happens.<\/p>\n

“The thing about independents is, we always try to be a bit different and move things on a bit.<\/p>\n

“We inadvertently break all the rules but we attract people that want to have a nice [shopping] experience and want to buy nice things and we are very experienced at what we do.”<\/p>\n

Looking ahead, Hoggett said that while the market may be “dwindling”, there will “always be a place for independents”: “Not everyone wants to shop with the big players but it is still a niche market [independent fashion].”<\/p>\n

\"\"

Top performing J&B Menswear brand Fred Perry<\/p>\n\t

<\/p><\/p><\/div>\n

Focused on appealing to customers opting for the “smarter end of casual” and maintaining its strictly non-discount ethos, Hoggett said J&B Menswear is laser-focused on European and “independent” brands moving forward.<\/p>\n

“You’ve got to get away from big discounted brands,” he said. “Our plans for the next year or two is focusing on European brands because we won’t be in competition with their own UK websites because they either don’t exist or is it not financially viable for customers to buy from.”<\/p>\n

A total of 65% of J&B Menswear’s sales take place in-store, with top performing brands including Fred Perry<\/a> and Danish brand Matinique.<\/p>\n","protected":false},"excerpt":{"rendered":"

“People appreciate what we do, they love it,” Hoggett told Drapers in the retailer’s 60th year of trading. First founded in 1966, Hoggett‘s family-run business has evolved significantly over the years – transitioning from an outdoor market stall to an omnichannel fashion business. “I think people are surprised we are still here because of all …<\/p>\n","protected":false},"author":126698,"featured_media":462554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[962],"tags":[],"class_list":["post-462376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","editorial-independents","editorial-menswear","editorial-retailers"],"yoast_head":"\nJ&B Menswear calls for indie support as it celebrates 60th anniversary<\/title>\n<meta name=\"description\" content=\"East Anglia-based J&B Menswear owner Darren Hoggett has called on the government to ramp up support for small businesses as the 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