Kidswear

Drapers speaks to start-ups and more established brands in the conscious kidswear space – such as Little Green Radicals and Zig + Star – about how they hope to flourish despite industry headwinds.

As Swedish childrenswear brand PO.P marks 50 years in childrenswear, CEO Sara Sjöberg tells Drapers how the business is forgoing trends in favour of designs worn across generations.

Sales at nursery specialist Mamas & Papas increased 5.1% year on year in the year to 30 March 2025, driven by strong wholesale performance.

Sales at nursery brand Mamas & Papas climbed 10% over the five weeks to 30 November.

Designer and Drapers 30 Under 30 alumni Priya Ahluwalia has created Fashion Play, a collection of dolls' clothing using post-consumer fabric, to highlight the kidswear waste crisis. Drapers finds out more.

Independent fashion retailer Lanigan & Hulme has opened its second store in Sale, Manchester and is plotting further expansion, Drapers can reveal.

Mother-and-baby retailer JoJo Maman Bébé has appointed former Kidly executive Hélène Challot as buying and design director, effective from 3 November, Drapers can reveal.

Baby and children's clothing brand Mori has acquired premium baby changing bag and accessories brand Storksak alongside its sister label Babymel, following its acquisition of Kidly earlier this year, Drapers can reveal.

Nursery brand Mamas & Papas has unveiled a new strategic growth plan and is in the process of appointing a new CEO as Nathan Williams steps down.

Mother-and-baby retailer JoJo Maman Bébé has launched a new resale platform, JoJo Reloved, and is set to unveil a new older clothing range, JoJo Junior, Drapers can reveal.

John Lewis has onboarded more than 100 fashion brands so far this year, including Vivienne Westwood and an exclusive Paul Smith collection, as it bolsters its clothing offer to stay competitive with rivals Marks & Spencer and Next.

As the back-to-school retail players warm up for another peak season ahead of September, Drapers looks at the playing field for 2025 and the factors determining this year's winners and losers.