Levi Strauss and Co

Levi's owner Levi Strauss and Co has raised its full-year guidance after delivering better-than-expected first-quarter results.

From the Levi's Stadium to Bad Bunny's Zara looks, Super Bowl 2026 has been hailed as fashion's most significant yet. Drapers examines the impact of brand tie-ups with one of the most-watched television events of the year.

Levi's owner Levi Strauss and Co has hailed a year of "growth" and "sustained momentum" as full-year sales and profits increased, exceeding expectations.

Footwear specialist Dr Martens announced today (8 December) that former Levi's Americas president and current independent non-executive director Robert Hanson has snapped up 96,000 shares in the company.

Levi’s has joined forces with Barbour on a new limited-edition collaboration that combines the denim giant’s workwear heritage with Barbour’s signature waxed cotton.

Levi's owner Levi Strauss and Co has raised its full-year guidance after third-quarter revenues exceeded expectations with a growth of 7% year on year to $1.5bn (£1.1bn).