Lounge
Lounge was founded as Lounge Underwear in 2015 by husband and wife duo, and Drapers 30 Under 30 2021 alumni, Daniel and Melanie Marsden. The women’s lingerie brand sells underwear, nightwear and loungewear, and in February 2025 expanded its product offering to include dresses, tailoring and outerwear with a 32-piece womenswear collection. The British label opened its first 2,500 sq ft bricks and mortar store in 2023 in Westfield London.





