Mori marketing chief: ‘Don’t be in such a hurry to grow up’
Digital Edition: Mori marketing chief: ‘Don’t be in such a hurry to grow up’
Sophie Gibson, director of brand marketing at kidswear phenomenon Mori, shares the Drapers Conscious Fashion Awards-nominated brand's strategy for growth in 2025 and reveals why she traded in the London bustle for a more quiet lifestyle.
You have reached your article limit
Already registered or a subscriber? Sign in here
Register for one article and download your FREE issue

IN THIS ISSUE
- The Drapers Interview with AllSaints
- Investigation into treatment of women in the supply chain
- A deep dive into reducing Scope 3 emissions
- Exclusive research on the gender balance of fashion's boards
- How New Look reached its sustainability targets
Subscribe for unlimited access
- Unlimited use of drapersonline.com
- Premium monthly magazine
- Early access to interactive digital edition
- Exclusive discounts to Drapers conferences
- Industry-leading reports
- Drapers’ market-leading buying guides
- Full access to the Drapers digital archive
- Exclusive subscriber-only content