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New Balance

New Balance reopened Oxford Street store 2025

First look: New Balance reopens London flagship

US sportswear brand New Balance has reopened its 13,562 sq ft London flagship on Oxford Street, featuring a fully redesigned space and premium experience “tailored to the city”.

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How Hotter, New Balance and more are reviving Great British shoemaking

Despite rising costs, British shoemakers are doubling down on domestic manufacturing with investment, innovation and a focus on the next generation of consumers. Drapers speaks to Hotter, New Balance, Joseph Cheaney, Lanx and Goral to find out why.

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Joe Preston

President and CEO, New Balance

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In pictures: Ganni x New Balance

Copenhagen Fashion Week womenswear label Ganni has launched a second limited edition range of trainers in collaboration with footwear and activewear brand New Balance.