Drapers Fashion retail industry news, trends and analysis
New Balance: ‘Running is a long-term cultural movement’
Digital Edition: New Balance: ‘Running is a long-term cultural movement’
As fashion and sportswear retailers increasingly capitalise on the running trend, Drapers Footwear Awards 2026 finalist New Balance's senior director of brand marketing for Europe, the Middle East and Africa (EMEA) Bruno Laroque outlines why credibility is key and how the running category will supercharge "long-term brand growth".
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