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New Balance

Since it was founded in 1906 in Boston, Massachusetts, New Balance has evolved from an arch support shoe maker to a global athletic footwear and clothing brand. In 2023, the company reported record global sales of $6.5bn (£4.8bn) – a 23% increase from the previous year. The brand maintains a commitment to US manufacturing, with popular models such as the 1300JP handcrafted in Maine. 

News

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Former Frasers sports MD joins New Balance

Ger Wright, former managing director of sport at Frasers Group, has joined New Balance as its VP sales for the EMEA (Europe, the Middle East and Africa) region.

New Balance reopened Oxford Street store 2025

First look: New Balance reopens London flagship

US sportswear brand New Balance has reopened its 13,562 sq ft London flagship on Oxford Street, featuring a fully redesigned space and premium experience “tailored to the city”.

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In pictures: New Balance brings new retail format to Dublin

Sportswear brand New Balance has opened a new retail concept store on Dublin's Grafton Street.

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First look: New Balance opens concept store in Edinburgh

US sportswear brand New Balance has unveiled a premium concept store in Edinburgh's St James Quarter following rollouts in London and Manchester.

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New Balance launches 'Reconsidered' resale programme

Boston-based company New Balance have partnered with tech start-up Archive Resale to enable consumers to shop for pre-owned shoes on its website.

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First look: New Balance heads to Westfield Stratford

Sports footwear and apparel manufacturer New Balance has opened the doors to its new store located at Westfield Stratford City, London.

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