Drapers Fashion retail industry news, trends and analysis

Oh Polly

Oh Polly, a UK-based fashion brand, began as an Ebay store and officially launched in 2015. Known for its trend-driven, figure-flattering designs, the brand has a strong social media presence, boasting over 7.5 million followers on Instagram. In 2023, Oh Polly reported revenues of £113 million and continues to expand its global footprint.

News

Oh Polly profit rises despite dip in revenue

Profit rose at Scottish womenswear etailer Oh Polly for the year to 30 April 2025, despite a dip in revenue

The Monday Briefing: Dame Sharon White, Shein and Oh Polly

Here's what you need to know from this weekend's news.

First look: Oh Polly unveils new London HQ

Scottish womenswear etailer Oh Polly has secured a new 4,768 sq ft office space for its London headquarters.

Oh Polly reports record revenues

Scottish womenswear etailer Oh Polly has reported a 45% year-on-year revenue growth, reaching a record £113m for the year ended 30 April 2023.

Claire Henderson, ceo and co founder, Oh Polly

Record sales at Oh Polly

Scottish etailer Oh Polly is on track to achieve over £21m in turnover this year – up 140% year on year – when its 2018/19 financial year ends this month.

Analysis + commentary

CEO predictions: Frasers, Ganni, Oh Polly, N Brown, Fred Perry, VivoBarefoot, Daily Paper and Axel Arigato