omnichannel

Drapers meets Jamie De Cesare, chief technology officer at Orlebar Brown, to find out how unified technology has transformed omnichannel sales.

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. We surveyed 2,000 UK consumers. Here is a preview of our findings.

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

Primark will complete the rollout of its click-and-collect service to all 186 stores across the UK by this summer.

Globally recognised as a television shopping channel, QVC is now ramping up its omnichannel presence with its DTC website, app and social channels. UK fashion director Sammi Rowe details QVC’s journey to this stage and why it is enhancing its fashion offering to include more brands and categories.

As British brand Belstaff celebrates its centenary, it is future-proofing its business operations with new technology and a unified strategy so the team can focus on the next 100 years of adventure.

Innovative technology is helping brands and retailers to empower retail store staff to transform in-store experiences in an omnichannel world. Find out how a unified strategy could be key to unlocking commerce success with Aptos.

This Drapers Connects webinar will cover the key issues, real challenges and biggest opportunities facing fashion brands and retailers in wholesale this year. Register for free and join the conversation.

Want to add digital marketplaces to your ecommerce strategy? Using insights and advice from Asos, this interactive Drapers Connects webinar discussion will unpick how both brands and retailers can successfully master the model and boost sales.

H&M UK and Ireland is trialling a new store concept in Manchester as part of its omnichannel-focused expansion strategy.

Panellists from Mike Ashley’s Frasers Group, British brand AllSaints and DTC cross-border ecommerce solution provider ESW spoke about how analysing customers’ wish lists online and creating physical engagement can help to personalise the shopping experience during the Drapers Future of Fashion conference.

The retail giant is investing £480m in new bricks and mortar stores across the UK, to help deliver its omnichannel ambitions, and will create over 3,400 jobs nationwide.