Drapers Fashion retail industry news, trends and analysis
Orlebar Brown: ‘Having the till at the end of the shop is outdated’
Digital Edition: Orlebar Brown: ‘Having the till at the end of the shop is outdated’
Delegates at Drapers Future of Fashion conference today (21 May) heard from Orlebar Brown chief technology officer Jamie De Cesare and Shopify managing director EMEA Deann Evans on how unified commerce drives personalisation at the luxury menswear brand.
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