1.0Drapershttps://www.drapersonline.comChloe Millshttps://www.drapersonline.com/author/chloe-mills-2DSV: 'Data is the new gold in the supply chain'rich600338<blockquote class="wp-embedded-content" data-secret="oCE5hQgHQC"><a href="https://www.drapersonline.com/subscriber-only-content/dsv-data-is-the-new-gold-in-the-supply-chain">DSV: ‘Data is the new gold in the supply chain’</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.drapersonline.com/subscriber-only-content/dsv-data-is-the-new-gold-in-the-supply-chain/embed#?secret=oCE5hQgHQC" width="600" height="338" title="“DSV: ‘Data is the new gold in the supply chain’” — Drapers" data-secret="oCE5hQgHQC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://cdn.rt.emap.com/wp-content/uploads/sites/2/2026/04/23143352/Adam-Jones-senior-commercial-director-at-DSV--1024x683.webp1024683Speaking at Drapers Supply Chain Summit at The Soho Hotel in London today (22 April), senior commercial director of global logistics company DSV, Adam Jones, explained the importance of forecasting for unpredictability in the market and why data is the "new gold" in the supply chain.