Primark's solutions manager for circular and sustainable design, Claire Scanlon, shares a day in the life of the circularity and materials team – as it aims to embed and scale circular principles across the business.

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At this year’s Drapers Conscious Fashion Awards, women's knitwear brand Alpaca Apparel was voted the One to Watch by Drapers' Den judges and audience. Founder Claire Turner reveals what winning meant to her, hopes for more British fibre processing incentives and why she steers clear of mass production.

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Mulberry has launched a new capsule for its 55th anniversary, aiming to show how transparent leather supply chains can positively impact people and planet through regenerative farming and localised sourcing.

The post First Look: Mulberry’s new collection celebrates tradition and transparency appeared first on Drapers.

Vinted has completed a secondary share transaction of €880m (£761.9m), valuing the second-hand fashion online marketplace at €8bn (£6.9bn).

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Children’s footwear brand Zig & Star is launching in the US later this year, Drapers can reveal.

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Drapers hears from slow fashion brands Asket, With Nothing Underneath and Atelier Ninety Five on how they get customers to buy into seasonless collections.

The post Slow living: The fashion brands taking a seasonless approach appeared first on Drapers.

In February, B Corp overhauled its certification framework with stricter minimum requirements. This B Corp Month, head of sustainability at Vivobarefoot, Charlotte Pumford, explains why the footwear brand welcomes these changes.

The post Vivobarefoot on B Corp’s overhaul: ‘Continuous improvement rather than a static badge’ appeared first on Drapers.

Our latest consumer research reveals strong demand for sustainable fashion, with 83% of UK shoppers factoring it into purchase decisions. However, an enduring gap between intent and action – driven by affordability, uncertainty and scepticism – means brands and retailers must deliver credible, accessible solutions to turn growing awareness into real opportunity.

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Sustainability is now a decisive force in consumer’s shopping behaviours – but a gap remains between what consumers say and what they shop. Drapers’ latest research, based on an exclusive survey of 2,000 UK shoppers and insights from 20 leading brands and retailers, reveals how the conscious consumer is evolving – and what this means for your business strategy.

The post Sustainability and the Consumer 2026 appeared first on Drapers.

Fashion brands and retailers are signing up to our newly launched Drapers Conscious Fashion Manifesto, which identifies four key areas in which the industry needs support from government to overcome sustainability challenges.

The post Selfridges, Mulberry and New Look among signatories of Drapers Conscious Fashion Manifesto appeared first on Drapers.