Stores may be closed for the foreseeable future, but it is essential for retailers to be building omnichannel strategies that will be fit for the future. Bricks-and-mortar stores will be a part of customer’s shopping experiences again in the post pandemic world, be it consumers…

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Sharing learnings with your rival might not come naturally to many fashion businesses. However, several of the most important issues facing the industry at the moment – including becoming more sustainable and recovering from the Covid-19 pandemic – are too big for business to solve…

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Stuck at home with few distractions during the pandemic, consumers have been turning to social media platforms for entertainment.  Over 80% of consumers have increased their social media consumption since the outset of the pandemic, according to data from social media analytics specialist Influenster. As…

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The pandemic has pressed the fast forward button on trends that were already shaping the retail industry, particularly accelerating the shift to shopping online. Strong digital operations have provided a lifeline to fashion retailers and brands over the past 12 months. The percentage of sales…

The post How should I manage online growth as a result of Covid? appeared first on Drapers.

Expecting the unexpected is part and parcel of working in the ever-changing fashion industry. From delayed deliveries to issues with suppliers, unexpected problems can – and will – arise. The rapidly changing situation with the coronavirus pandemic has meant that the only thing retailers can…

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Loyal customers are worth their weight in gold, particularly when times are tough. Increasing demand is crucial for a growing business but encouraging consumers to splash out on clothing during the pandemic has been tough for retailers and brands. Ongoing social restrictions and prolonged periods…

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Returns will always be a part and parcel of running a retail business. Whether items do not fit, are unsuitable, or the customer simply changed their minds, products will inevitably be returned. The trick for retailers and brands is to deal with returns efficiently and,…

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Excess stock is a perennial – but unwelcome – problem in retail. The challenges of shifting unsold stock became a critical issue during the first lockdown, when the pandemic decimated customer demand and retailers cancelled wholesale orders. Some businesses did find ways to deal with…

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Working in a cleaner, greener way is increasingly important to fashion retailers and brands. However, it can be hard to square working more sustainably with the pressures of logistics, which requires parcels to travel far and wide before finally reaching customer. “One of the steps…

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The Covid-19 pandemic has been a shock for the fashion industry. Traditional operating models, ways of doing business and customer behaviours have been upended. Today’s retail industry is, in some ways, a different place to the one that existed before the pandemic hit. The upheaval…

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