Our latest consumer research reveals strong demand for sustainable fashion, with 83% of UK shoppers factoring it into purchase decisions. However, an enduring gap between intent and action – driven by affordability, uncertainty and scepticism – means brands and retailers must deliver credible, accessible solutions to turn growing awareness into real opportunity.

The post Drapers’ shopper survey: the evolution of the conscious consumer appeared first on Drapers.

Aakash Gupta, vice-president, analytics and AI services at data and AI solutions company EXL, explains the power of agentic AI.

The post Why agentic AI is the new must-have for ecommerce appeared first on Drapers.

UK retailers such as Debenhams Group and Primark are tapping into the potential of multi-choice fashion gift cards, as the format modernises to keep pace with shifting shopping habits. Fashioncheque explains the benefi ts for brands and retailers.

The post The rise of gift cards: gift your customers personal style appeared first on Drapers.

Based on a survey of 6,000 shoppers across five major markets, this new report reveals the five ecommerce trends that will define winning strategies in 2026 – from spontaneous shoppers to the real impact of AI on product discovery.

The post The spontaneous shift: consumer survey reveals the five ecomm trends defining 2026 appeared first on Drapers.

Troubled womenswear brand Dancing Leopard has shifted to a customer-led, on-demand production model as part of its turnaround plan. Drapers meets the business’s chairman and owner Seb Mills to find out how it is benefiting.

The post Why on demand is in demand: Dancing Leopard’s new production model appeared first on Drapers.

From no code collection pages to Gen AI assisted product descriptions and personalised content, a new report by search solutions experts Algolia explores the AI and technology use cases that are powering success for fashion merchandisers today.

The post How AI is giving brands the merchandising edge appeared first on Drapers.

Having partnered with global online retailer Shein’s Xcelerator programme, Nitin Passi - founder of womenswear label Missguided and Sumwon Studios - tells Drapers about how he is building the brands of the future.

The post How Missguided’s Nitin Passi is building ‘the most innovative fashion group of this generation’ appeared first on Drapers.

Agentic AI is revolutionising how consumers shop. Sharon Gee, senior vice-president product, AI, at Commerce, explains how it is impacting fashion and what brands and retailers need to do to prepare.

The post What is agentic AI, and how is it changing how we shop? appeared first on Drapers.

Drapers meets Represent's chief digital officer Stefan Lewis to hear how the British streetwear brand has mastered peak sales.

The post From start-up to £100m: how Represent prepares for peak sales perfection appeared first on Drapers.

A new incubator programme powered by Shein can help new brands and established businesses to quickly scale globally using the online giant’s supply chain and fulfilment infrastructure. Drapers finds out more.

The post Plug in to Shein: inside the brand incubator that made one label £100m in a year appeared first on Drapers.